Fat Tire Vans Collaboration

Fat Tire and Vans Collaborate on Limited Edition Capsule Collection

Intro

Growing up, I spent countless days at the beach and nights at punk shows. The DIY and rebellious spirit of the surfing, skating, and craft beer communities has always resonated deeply with me. That’s why this collaboration between Fat Tire and Vans feels like a perfect celebration of shared values. Whether you’re cracking open a Fat Tire at the beach or slipping into your Vans for a skate session, this collection seamlessly brings together the best of both worlds.

Now, let’s dive into the details of this exciting partnership. Fat Tire, known for its easy-drinking and sustainable beer, has teamed up with Vans, the iconic skate brand, to create a summer capsule collection. This collaboration merges the vibrant worlds of craft beer and skate culture, featuring limited-edition packaging and exclusive merchandise.

Collaboration Details

The collaboration between Fat Tire and Vans is built on a long-standing relationship that stems from shared connections in the snow, skate, bike, and surf spaces. As Taylor Boyd, Senior Brand Manager at Fat Tire, explains, “Personal friendships between Fat Tire and Vans go way back. However, Fat Tire’s first official collaboration with Vans was in 2022, when we became the official beer sponsor of the Vans Pipe Masters surf event.” This natural synergy led to the creation of the limited-edition capsule collection.

For this collaboration, Fat Tire’s crisp, refreshing beer will feature Vans’ classic Checkerboard pattern on its cans. In addition to the unique packaging, the capsule collection includes Vans Classic Slip-On Checkerboard Shoes with a custom Fat Tire design, as well as a coordinating hat, socks, and cooler. All items are available for preorder at DrinkFatTire.com.

Boyd further highlights the inspiration behind the collaboration: “With our similar ethos, it made perfect sense to bring this partnership directly to Fat Tire lovers. This led us to release a limited edition can with Vans’ iconic checkerboard pattern, along with a cobranded merch capsule. We’re excited to introduce Fat Tire to Vans fans and to those who appreciate each brand’s commitment to quality.”

Design and Creative Process

Fat Tire, Vans, and the creative agency Kamp Grizzly worked together on the design elements for the limited-edition packaging and merchandise. As a result, the collection seamlessly integrates Vans’ iconic ‘Off the Wall’ aesthetic with Fat Tire’s brand identity. Boyd elaborates, “Off the Wall and Onto the Can is just that – bringing the classic Vans look into the beer aisle for a limited time. Design for the packaging and merchandise was a collaboration between our teams.”

This partnership highlights how two distinct brands can unite to create something that truly resonates with their shared audience while remaining true to their roots.

Suppporting a Cause

The collaboration extends beyond merging two iconic brands; it also supports a meaningful cause. A portion of the proceeds from this collection will benefit Sustainable Coastlines Hawaii, a nonprofit dedicated to preserving our oceans and beaches. Boyd emphasizes the initiative’s importance, stating, “As a beer partner of Vans Pipe Masters, which takes place in Hawaii, Sustainable Coastlines—whose mission is to inspire local communities to care for their oceans and beaches—felt like the right organization to support through this collab.”

Fat Tire’s commitment to sustainability is well-established. This collaboration marks another step in their ongoing efforts to reduce environmental impact and give back to communities. Boyd adds, “It’s important to us to continually reduce our environmental impact, use our voice to push for industry-wide and legislative solutions, and give back to organizations doing the work.”

Brand Identity and Sustainability

When discussing the impact of this collaboration on Fat Tire’s brand identity and commitment to sustainability, Boyd made it clear that while collaborations are a way to work with like-minded partners, they don’t alter the brand’s core values. She explains, “We don’t see collaborations as a means of shifting brand identity. We just like working on projects with friends who share similar values—allowing each brand’s respective identity to shine in a way we hope our shared fans will be psyched about.”

Fat Tire’s dedication to sustainability remains unwavering. Boyd further details: ‘Our commitment to sustainability has existed since we brewed our first beer. As we continue to lessen the footprint of making and selling beer, we also look for ways to partner and share with others. For example, we’ve funded climate-resilient barley research, shared our climate playbook with the world free of charge, donated over $17 million to nonprofits working on the front lines of the climate movement, and mobilized a growing coalition of beer drinkers to get involved.’

This collaboration isn’t just about marketing. Instead, it’s a continuation of Fat Tire’s mission to protect the planet. Boyd concludes: ‘As climate change disrupts the very ingredients our beer is made of—water and crops—we intend to play our role in protecting the health of our planet and the people on it. At the same time, we will work to ensure that beer, along with staples like rice and coffee, remains affordable and plentiful for all.’

Conclusion

In conclusion, this collaboration between Fat Tire and Vans is more than just a summer capsule collection; it’s a celebration of authenticity, quality, and shared values. By blending craft beer with skate culture and reinforcing a commitment to environmental sustainability, this limited-edition collection is ideal for summer adventures. Don’t miss the chance to support a great cause and own a piece of this iconic partnership.